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E-Commerce Platform

A website becomes a virtual store through the use of “electronic commerce”, or as many people refer to as E-Commerce. By creating a virtual store, the company is able to sell direct to consumer or distributor. The use of SSL certificates and other security measures allow transactions on that can be more secure than in the store.

EXAMPLE E-COMMERCE LAYOUT

e commerce layout example

MORE ABOUT E-COMMERCE WEBSITES
Economists have theorized that e-commerce ought to lead to intensified price competition, as it increases consumers’ ability to gather information about products and prices. Research by four economists at the University of California, Los Angeles has found that the growth of online shopping has also affected industry structure in two areas that have seen significant growth in e-commerce, bookshops and travel agencies.

Generally, larger firms are able to use economies of scale and offer lower prices. The lone exception to this pattern has been the very smallest category of bookseller, shops with between one and four employees, which appear to have withstood the trend.